we help companies succeed in the dynamic natural products business

Product
Development

Business
Development

Labeling and Regulatory

Marketing

Health benefit
claims

Sourcing

Distribution

Sustainable
Development


Product Development and Marketing Services

 

Meaningful product differentiation is perhaps the most challenging aspect of developing and marketing a product in this competitive business.

Whether you are launching a new product or repositioning an existing line, Natural Healthcare Inc. can help you stand out from the crowd. We draw from years of international networking experience and ingredient knowledge to help you create a unique and identifiable product that will appeal to consumers and distributors alike and to provide innovative marketing solutions to help you succeed in the competetive natural products marketplace.

Natural Healthcare Inc. can advise you during each step of the product development and marketing process: Strategic market analysis and assessment, ingredient sourcing, product formulation, product naming, trademarks and other intellectual property rights issues, development and substantiation of health benefit structure/function claims, identification of optimal distribution channels, development of promotional and sales training materials, and more.

Ingredient research and documentation for raw agricultural commodities, extracts and other high value ingredients Formulation development and testing
Value-added materials, services, and technologies Proprietary formulations, trade names
Turnkey product substantiation services Structure/function claims; FDA/FTC compliance
Product and ingredient claim substantiation Label review and compliance, editing, updates
Scientific literature interpretation and summaries Third party educational literature
Advertising copy and sales training materials Consumer and professional education